Analysis of Consumer Purchase Behavior Based on Equity Theory
نویسندگان
چکیده
منابع مشابه
The Effect of Deal Knowledge on Consumer Purchase Behavior
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...
متن کاملE-Commerce Profitability & Consumer Purchase Behavior
Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...
متن کاملEffect of Online Reviews on Consumer Purchase Behavior
In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...
متن کاملtranslation of collocations from english into persian, based on ghazalas theory
غزالا همایندها را به صورت ترکیبی از دو یا چند واژه که همواره در متون مختلف زبان ها همراه با هم می آیند تعریف می نماید. از دیدگاه او روند رو به رشد میل به ترجمه ی همایندها در مطالعات ترجمه، به دلیل اهمیت آنها در انسجام ساختار زبان است. این پایان نامه اساسا به ترجمه ی همایندها منحصر شده است. هدف آن بررسی کاربرد راهکارهای غزالا در مورد ترجمه ی همایندها از انگلیسی به فارسی است. هدف دیگر آن یافتن پر...
15 صفحه اولInheritance of Consumer Behavior: Providing a Model for Improving Banking Services Based on Meme Theory with Emphasis on Ethical Components
Background: Meme is a hereditary theory and an idea, behavior, or method that is transmitted from one person to another through culture. Inheritance theories differ in the degree of adaptation and capability, that is, adaptation to the socio-cultural environment in which they are spread. More adaptable and more capable memes will be more successful in transmitting, spreading to more people, and...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Modern Marketing
سال: 2011
ISSN: 2160-7362,2160-7370
DOI: 10.12677/mom.2011.13012